Interview With Katarina Zlajic

 Surrendering To The Creativity: Interview With Katarina Zlajic x SoulHints Magazine

Hello dear Katarina, we are so happy to welcome you in our virtual space, SoulHints, where beautiful souls meet to exchange energy and ideas, and to unconditionally inspire each other. Tell us a little more about yourself - when and how did you start doing this business and in what direction is your “career” moving now? Is being a designer simply a job for you or a lifestyle? Is there a difference between Katarina as a designer and Katarina outside of her creations?
Katarina Zlajic is a designer, vegan, lover of nature, plants, animals, life in general, creative in daily life. My first experiments and trials happened in the last year of my studies. I’d simply learnt through my own experience. Many failed attempts, and then even more of those amazingly unique ones. Although I had no idea where exactly it would take me, today I certainly enjoy what I’m doing and the path I’m on. At the moment, I am working on a creation of my long-awaited studio and several more self-initiated projects. It is always important to me that I enjoy whatever I do. Katarina is always Katarina wherever she is and whatever she does.

I know that nature is the absolute and ultimate inspiration for you. What is your contact with nature? What are the emotions, inspirations, feelings that the nature awakens in you and in yours creations? How the nature of Montenegro, a country of strong natural contrasts, shaped your character and your art?
When I am in the natural environment, I feel an incredibly great connection and unity with everything that exists. It brings me back to the present moment and to the fact that only here and now is all that matters. And then, when I let myself observe, I realize how beautifully balanced everything is, how everything works perfectly and that everything is exactly as it should be. I surrender to the feeling of wind, rain, touch, feel under my fingers the texture of a tree, the sound of birds, the color of the sky or the smell of a flower, for me it is everyday life that gives me an indescribable feeling of inner peace and happiness. With that feeling of joy, ideas and creativity come completely spontaneously, so much that sometimes I don’t know what should I start creating the first. My character and my art are one and the same, what I make with my hands fully reflects my character - everything that I am, there is no hiding, the way I feel is how I express myself.

For me, your products (I would rather call them artworks) are really small packaged moments of your aura, which, when worn become a part not only of someone’s style, but also attitude, as well as cultural and social identity. How do you experience your creations? For who are you creating (is there an ideal image of your “target” for you?)? And is it hard to separate from some of your pieces sometimes (considering that there are a lot of them that are unique and you don’t repeat them at all)?
I could not imagine life without creativity. In fact, we are all born creative and use our innovation and creativity to negotiate life. Life is energy, everything is energy, and the energy of my design pieces attracts new experiences, transformations, freedom, knowledge. When you wear them, you feel beautiful and loved, you can feel the energy of freedom and know that you are unique and amazing. For me, the creative process itself is the greatest pleasure and the highlight of everything. Everyone who decides to wear something I make is aware that they are carrying a part of me woven into that piece - because that’s how we communicate on various levels, share knowledge, experiences, love and in the end. It makes me happy that people recognize the subtle energies and want to be a part of them.

What is the most important aspect of your creations? Is it a material, a specific technique with which do you process the same, or inevitably both? What does your creative process look like - what are the stages from an idea / concept to the realization of one of your creations?
It is absolutely a combination of both. The material itself is specific because it cannot be manipulated, more precisely I have to adapt to it and I really liked that. At first, when you look at the solution, as a ready-made product with its own purpose, it seems quite limiting. And yet, from the very beginning until today, I discovered so many techniques of making it as my style. I always draw ideas in my head, never on paper, and that turned out to be the best for me in all cases. By that, I mean that when I have an idea in my head and I want to and I start the creative process, there is a lot of unpredictability, and I adore it, as in life, I let myself go. Maybe in the end it is not an identical sketch from my head, but it is certainly authentic and completely ME.

You recently created your new clothing brand - is it a new challenge for you and how? Does it complement your previous work? What are the most important features of this new brand and where would you like it to be placed on the fashion market?
Clothing is something I have wanted to try for years, in order to create a total look. The brand got its symbolic and catchy name SHAKA. Shaka is based on sustainable manufacturing, which empowers and encourages awareness raising, fair production, animal welfare, environmental protection and careful use of our resources. Simply in harmony with nature. The environment is exploited more than ever, animals are used for the purpose of fashion and a large number of chemicals are used in the production process. And it is more important than ever to raise your voice and take the responsibility what every awakened individual is responsible for. Also, SHAKA is as a VEGAN brand because of my personal belief - I have been a vegan for more than 6 years and I think that animals should not serve humans for any use. For me, the market is every individual who chooses to wear my design, wherever they are.

What does your “ordinary” day look like? What is the most important thing in life for you? And what are the three things she would definitely keep in the case of an apocalypse? :)
I don’t know if I can describe my day because it’s usually spontaneous, nothing strictly defined, but I could tell about how I function in general. It is important for me to be fulfilled, which in my case includes creativity of any form, being in nature, exploring outside the city in wild terrains, love, peace and just my time - being alone and not talking, time with my dog and cats, friends, garden and plants that I take care of, music... As for the apocalypse, I definitely wouldn’t keep anything, but I would throw everything away and get rid of everything. Only myself and my body... and the apocalypse can begin now!

Katarina Zlajic
@katarinazlajic


Reci nam nešto više o sebi - kada i kako si počela da se baviš ovim poslom i u kom pravcu se kreće tvoja karijera sada? Da li je biti dizajner za tebe posao ili jednostavno lifestyle? Postoji li razlika između Katarine kao dizajnera i Katarine izvan svojih kreacija?
Katarina Zlajić je dizajner, vegan, zaljubljenik u prirodu, biljke, životinje, život uopšte, kreativac u svakodnevnom životu. Moji prvi eksperimenti i pokušaji desili su se na poslednjoj godini studija. Jednostavno sam krenula da učim kroz sopstveno iskustvo. Mnogo neuspjelih pokušaja, a onda još više onih zapanjujuće jedinstvenih. Iako nisam ni slutila gdje će me tačno odvesti, danas svakako uživam u tome što radim i na putu kojim se krećem. U ovom trenutku bavim se izradom svog dugo očekivanog studija i jos nekoliko samoinicijativnih projekata. Uvijek mi je važno da šta god radim u tome i uživam, dok je na prvom mjestu uvijek kreativnost pa posao. Katarina je uvijek Katarina gdje god da je i šta god radila.

Znam da je za tebe priroda apsolutna i ultimativna inspiracija. Kakav je tvoj kontakt s prirodom? Koje su to emocije, inspiracije, osjećanja koje ona budi u tebi i u tvojim kreacijama? Kako je priroda Crne Gore, zemlje snažnih prirodnih kontrasta, oblikovala tvoj karakter, a kako tvoju umjetnost?
Kada sam u prirodnom okruženju osjećam nevjerovatno veliku povezanost i jedinstvo sa svim što postoji. Vraća me sadašnjem trenutku i tome da je samo ovdje i sada sve što obuzima. I onda kada se prepustim posmatranju shvatam, koliko je sve predivno izbalansirano, koliko sve funkcioniše savršeno i da je sve bas onako kako treba biti. Prepustim se osjećaju vjetra, kiše, dodirnem, osjetim pod prstima teksturu stabla, zvuk ptica, boju neba ili miris cvijeta, za mene je to svakodnevnica koja mi daje neopisiv osjećaj unutrašnjeg mira i sreće. Sa tim osjećajem radosti nadolaze ideje i kreativnost potpuno spontano, toliko da nekada ne znam šta bih prije realizovala. Moj karakter i moja umjetnost su jedno te isto, ono što napravim rukama u potpunosti oslikava moj karakter- sve što ja jesam, nema skrivanja, onako kako osjećam tako se izrazavam.

Za mene su tvoji produkti (ja bih ih vise nazvala umjetničkim djelima) zaista mali upakovani momenti tvoje aure, koji nošenjem postaju dio ne samo nečijeg stila, vec i stava, kao i kulturnog i socijalnog identiteta. Kako ti doživljavaš ono sto stvaraš? Za koga to stvaraš (da li za tebe postoji neka idealna slika tvog “targeta”?)? I da li ti je teško odvojiti se od nekih tvojih komada nekad (s obzirom da ih ima jako puno koji su unikatni i ne ponavljaš ih u većim količinama)?
Ne bih mogla da zamislim šivot bez kreativnosti. Zapravo svi smo rodjeni kreativni i koristimo svoju inovativnost i maštu za pregovaranje o životu. Život je energija, sve je enerija, a energija mojih dizajnerskih komada privlači nova iskustva, transformacije, slobodu, znanja. Koje, kada nosite osjećate se lijepo i voljeno, osjećate energiju slobode i znate da ste jedinstveni i zapanjujući. Sam kreativni proces za mene je najveće uživanje i vrhunac svega. Svi koji se odluče da ponesu nešto što napravim svjesni su da nose dio mene utkanog u taj komad, zato mi nikada nije žao, jer tako komuniciramo na raznim nivoima, dijelimo znanja, iskustva, ljubav i na kraju, sve je to zajedničko bilo kod tebe ili kod mene. Raduje me što ljudi prepoznaju suptilne energije i žele da budu dio njih.

Šta je najvažniji aspekt tvojih kreacija? Da li je to materijal, specifična tehnika kojom obrađuješ isti, ili neizostavno oboje? Kako izgleda tvoj kreativni proces - koje su to faze od ideje / koncepta, pa do realizacije jedne tvoje kreacije?
To je apsolutno spoj i jednog i drugog. Materijal sam po sebi je specifičan jer sa njim se ne da manipulisati, tačnije ja se moram njemu prilagodjavati i to mi se jako dopalo. Na prvu kada pogledate rasjsfešlus, kao već gotov proizvod sa svojom namjenom izgleda dosta ograničavajuće. A ipak, od samog početka pa do danas otkrila sam toliko mnogo tehnika izrade u mom stilu. Ideje uvijek crtam u glavi, nikada na papiru i to se za mene u svim slučajevima pokazalo kao najbolje. Pod tim mislim da kada imam ideju u glavi i želim i krenem u kreativni proces ima mnogo toga nepredvidivog, a ja to obožavam, kao i u životu prepustim se. Možda na kraju to i nije indentična skica iz glave, ali svakako jeste autentična i potpuno JA.

Nedavno si kreirala i svoj novi brend odjeće - da li je to novi izazov za tebe i kako on upotpunjuje tvoj dosadašnji rad? Šta su najvažnije karakteristike ovog tvog novog brenda i gdje bi voljela da se on plasira na modnom tržištu?
Odjeća je nesto sto sam godinama željela da ostvarim, tako da mogu da predstavim skoro pa totalni look iz moje perspektive. Brend je dobio svoje simbolično, a upečatljivo ime SHAKA. Shaka se zasniva na održivoj izradi, koja osnažuje i podstiče podizanje svijesti, fer proizvodnju, dobrobit životinja, očuvanje životne sredine i pažljivo korišćenje naših resursa. Jednostavno u skladu sa prirodom. Više nego ikada radi se eksploatacija životne sredine, koriste životinje u svrhu mode i upotrebljava veliki broj hemikalija u procesu proizvodnje. I važnije je nego ikada podizati glas i preuzeti odovornost za koju je vazan svaki probudjeni pojedinac. SHAKA takodje kao VEGAN brend iz mog ličnog uvjerenja, jer i ja sam vegan više od 6 godina i mislim da životinje ne bi trebale služiti ljudima za bilo kakvu upotrebu. Za mene je tržište svaki pojedinac koji odabere da nosi moj dizajn, ma gdje god se nalazio.

Kako izgleda jedan tvoj “običan” dan? Šta je za tebe najvažnije u životu? I koje su to tri stvari koje bi neizostavno zadržala sa sobom, u slučaju apokalipse? :)
Ne znam da li mogu da opišem jedan svoj dan jer obično bude spontan, ništa strogo definisano, ali mogla bih da kažem o tome kako generalno funkcionišem. Važno mi je da budem ispunjena, što podrazumijeva u mom slučaju kreativnost bilo kog oblika, boravak u prirodi, istraživanja izvan grada po divljim terenima, ljubav, mir i samo moje vrijeme - biti sam i ne govoriti, vrijeme sa mojim psom i mačkama, prijateljima, vrt i biljke o kojima se brinem, muzika... Što se apokalipse tiče definitivno ništa ne bih zadržala, pak bih odbacila sve i oslobodila se svega. Jednostavno samo sa sobom i svojim tijelom i apokalipsa može sada da počne!

Katarina Zlajić
@katarinazlajic