“A strong symbiosis between reality and surreality.” The artwork that “creates a transcendental coexistence between earthly and space elements; strongly opposing retro to sci-fi vibes as the synthesis of a special nostalgia for the unloved future.” That’s how Greta Pasha, the artist chosen for the new campaign, interprets her work. I curated the art direction of this Saucony FW ‘20 adv campaign, in collaboration with Twin Studio.
Artwork: Greta Pasha
// CREATIVE & ART DIRECTION / GRAPHIC DESIGN //